The efficient operation of Adidas in the new century
In the new century, sports goods companies increasingly sensitive to cost. As the supply is very large, small changes in unit costs will lead to significant changes in total costs; In addition, a style of athletic footwear sales decreased to 8-9 months, less than before, more than half. Previous generation of plants is the next order every two weeks, is now becoming the next week orders; shoe life cycle from the past 5-6 months reduced to 3 months.
To cope with this adjustment, supply chain security feature is still important. While various outlets in increased production. Adidas Shoes Group was also in the wild around the layout. The benefits are obvious, like this year’s EU quota dispute began when the origin because of diversification, you can quickly to its original order of some products to China, turning Indonesia, Vietnam and other countries. According to Spanish quoted Trade Minister Marie Elka Pangestu of Indonesia’s speech, Adidas and several enterprises in Indonesia reached 140 million U.S. dollars of orders expected to convert its production to Indonesia, Vietnam, and the number of products currently account for about 20% of Chinese production. This will directly reduce the pressure on the enterprise.
On the other hand, Adidas and OEM business R & D maintain interaction in order to resolve this dilemma. R & D and production of shoes is the distance between the processes, not a shoe is designed after, we can immediately put into production, but must be open mode, the kind of shoe manufacturing, and cost, etc. changes improve the process. In the process, as the brand company’s only design and marketing capabilities, must work closely with manufacturers.
And adidas footwear with his treasure into the OEM business did in this area unique. As Dongguan Industrial Park, it is the high port Adidas R & D Center. The center is Adidas running shoes in the world’s largest R & D center, the R & D by the Adidas shoe design and the R & D center personnel have completed, Adidas was mainly responsible for product design, and R & D center for product production process of all phases of.
Product development has confirmed first by Adidas shoes, soles, uppers of design and materials, and R & D center is responsible for development of molds, as required procurement of raw materials, production plant in the R & D center and make like shoes. Kind of shoes developed later, first in the Adidas high-level internal audit, feedback after the modification, after evaluation of key customers, and then after the final evaluation products.
In cost accounting, the R & D could make recommendations, such as product designers to specify the quality of good, high prices, long delivery times. In these circumstances, the Adidas material has already been specified.
R & D interaction make Adidas and Po have a mutually embedded into the interface. With this interface, Adidas can make the design into their products to produce the program; R & D center in the design of high-port success rate has been as high as 90%. adidas shoes and Adidas sports goods such guarantees the effective functioning of the Kingdom. —— the news written by the author of www.needlines.com